RaaS (Results as a Service) means your client pays when your work produces a result, not for your hours or for a tool.
Each offer below covers what you deliver, what counts as a result, how to price it, and how to protect yourself. Pick the one closest to what you already do. Don't build all three.
Every price here is a worked example, not a market rate. Set yours from the client's own numbers.
1
Booked calls
You sell qualified sales calls that actually happen on your client's calendar.
Cold email agencies
Lead gen agencies
Appointment setters
How you deliver it with AI
AI builds and researches the lead list: job titles, company size, recent hiring or funding.
AI writes a personal first line for every lead. You approve the templates.
AI sorts the replies (interested, not now, unsubscribe), so a person only handles the warm ones.
Send from separate domains, never from the client's main domain.
What counts as a result (put this in the contract)
The prospect matches the agreed buyer: title, company size, industry, region.
The call takes place. A no-show doesn't count until the call is held.
The prospect isn't already in the client's CRM or pipeline.
How to price it
FormulaOne call is worth: average deal size × the share of calls that close.
ExampleA $10,000 deal, and 1 in 5 calls closes, so each call is worth $2,000 to them. $200 to $400 per held call is 10 to 20% of that.
Most agencies start hybrid: a small monthly base that covers sending costs, plus a fee per held call.
Protect yourself
Charge a setup fee for domains, inboxes and the first list.
Set a monthly cap on calls, so a great month doesn't break their budget.
If the client cancels or misses a call, it still counts as held.
Pitch lineYou only pay for calls that happen, with people who fit your buyer. No calls, no invoice.
2
Closed tickets
You sell customer support tickets that get solved without a person stepping in.
AI automation agencies
Chatbot builders
Support outsourcing
Intercom already charges this way: its Fin AI agent is priced from $0.99 per outcome (Intercom pricing).
How you deliver it with AI
Train an AI agent on the client's help docs, past tickets and policies.
It answers in chat and email. Anything it can't solve goes to their team with a short summary.
Every week, review the tickets it missed and add the missing answers.
What counts as a result
The customer says it's solved, or doesn't ask for more help within 3 days.
No one on their team had to touch it.
A ticket reopened within 7 days doesn't count.
How to price it
FormulaTheir cost per ticket today = monthly support pay ÷ tickets per month.
Example$6,000 a month ÷ 1,500 tickets = $4 a ticket. At $1 to $1.50 per solved ticket, they save more than half.
Add a one-time setup fee for training the agent on their docs.
Protect yourself
Set a monthly minimum, so a slow month still covers your AI and tool costs.
Agree which ticket types are in scope. Refunds, complaints and legal issues stay with their people.
You own the setup. They keep their help docs up to date.
Pitch lineYou only pay for tickets our AI fully solves. If your team has to step in, it's free.
3
Finished books
You sell a client's books, closed and reconciled every month by a set date.
Bookkeeping firms
Accounting firms
Finance-ops agencies
How you deliver it with AI
AI sorts bank transactions into categories and matches receipts and invoices.
AI flags anything odd (duplicates, missing receipts, unusual amounts) for a person to check.
A person reviews and closes the month, and the client gets a short summary.
What counts as a result
Every account is reconciled and the month is closed by the agreed date, for example the 10th.
The P&L and balance sheet are delivered.
Late means a discount, for example 20% off that month.
How to price it
FormulaStart from what they pay today (an in-house bookkeeper or their current firm) and come in below it. AI cuts your hours, so you can.
ExampleThey pay a part-time bookkeeper $1,500 a month. $900 for books closed by the 10th, with a late discount, is an easy yes.
Set tiers by volume: number of transactions and bank accounts.
Protect yourself
The deadline starts when they send bank access and receipts. Late documents move it.
Catching up on past months is a separate one-time fee.
Tax filing and tax advice are out of scope unless you're qualified to offer them.
Pitch lineYour books closed by the 10th, every month. If we're late, you pay less.
How to sell one this month
Start with clients who already trust you. A 30-day pilot gets you a yes faster than a cold pitch.
Pick the one offer closest to what you already deliver.
Write what counts as a result in one short paragraph. That's the core of your contract.
Offer it to 3 existing clients as a 30-day pilot, with a setup fee or a small base.
Log every result in a shared sheet the client can see: date, lead or ticket, result yes or no.
After 30 days, show them the numbers and move them to full pricing. Use the same numbers to pitch new clients.
Watch-outs
The biggest risk in a RaaS deal is a vague result. Agree on the rules before you start.
Cash flowYou get paid after results, so keep a setup fee or a monthly base until you have your own numbers.
Count it or don't charge for itIf a result can't be counted in a spreadsheet, it will turn into an argument.
Gaming cuts both waysYou'll be tempted to book weak calls, and they'll be tempted to call good ones unqualified. Written rules protect you both.
Know your cost per resultAI, tools, sending and your own time. Work it out before you quote, or one bad month eats your margin.